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Entries in WidgyTheWidget (3)


Why your brand is like a fine wine.

A functioning business is very much like a living being. They can live and die, develop personalities, heck ... some are even recognized as people by the Supreme Court! It's no wonder that companies have their own stages of development similar to the human development process.

As parents are there to guide a child through stages of development, a small business owner acts as a parental figure to the young business. They are responsible for making decisions that will facilitate healthy growth of their company. Problems arise when these surrogate parents act like a child instead of looking at the best interest of the company and investing in its future.

"For startups and small businesses, branding can often take a backseat to other considerations, such as funding and product development. This is a mistake as a company's brand can be key to its success."

When it comes to branding, many small businesses owners are like 5 year olds afraid of a monster. The 5 year-old believes his blanket will keep him and safe, and if he closes his eyes tight enough he won't be seen or harmed. Lucky for the 5 year-old the monster is a figment of his imagination. Unfortunately, in the case of small businesses what they are hiding from isn't fictional. The company can be seen and harmed.

A brand is much like a fine wine or a toddler in its terrible twos. They get better with age. Lacking a brand from the start can have a devastating effect on a company. The following article from describes in further detail the importance of branding a business from the point of inception.


Survival of the give-ist.

It is hard not to be optimistic when starting a company. Most envision the positives that await them just around the corner. It is easy to forget your primary responsibility for your company In the honeymoon stage. Your companies health and vitality. So we see a lot of people who think their idea is so innovative that it will protect their company from turbulence. We find those who quickly exit the honeymoon stage at the opposite end of the spectrum. They dare to consider the climate their business will dwell in and begin to see everything as a threat, question their vision and jump ship! My advice to the first group would be to get a reality check, my advice to the second would be build your confidence and learn to deal with stress.My advice to both parties would be: follow the previous advice based on what category you fall under, read this article ( The Brands That Survive Will Be The Brands That Make Life Better  and see me.

"The most tangible outcome of this is that the Meaningful Brands survey--which spoke to 50,000 consumers in France, Spain, the U.K., Germany, Italy, Mexico, Brazil, Colombia, Chile, Argentina, China, Japan, India, and the U.S.--found that only 20% of the brands they interact with have a positive impact on their lives. And they feel that 70% of brands could disappear entirely without them noticing.

What’s the trick to making a brand meaningful? Focus on outcomes, not outputs. Hauqe states the criteria is simple. "Did this brand make you fitter, wiser, smarter, closer? Did it improve your personal outcomes? Did it improve your community outcomes? Did it pollute the environment? We’re trying to get beyond "did this company make a slightly better product" to the more resonant, meaningful question: Did this brand actually impact your life in a tangible, lasting, and positive way"

Starting your own business can be overwhelming for many reasons. Knowing that you have a solid foundation to build upon will give you peace of mind. I can not stress enough how essential it is to know whom you are and how your existence will benefit society. Doing some soul searching in the begging will save you a lot of heart ache down the line. It will also provide you with the information you need to identify potential opportunities and threats for your business. The blueprint needed to navigate your route to success!

So if you haven't done any soul searching yet, read this article. Take a few minutes after and reflect on your purpose. What exactly are you bringing to the table? How is it specifically different and beneficial to other members of society? Why is your mission different than everyone else in your industry? How will you convey this message to people? Can you identify whom you want to reach with you message? Be specific. Finished answering these questions? Great! Now sit down and answer them again. Cut the fat and be as specific as possible. If you are struggling, it may be worth looking into hiring a company like Human Activity. Gaining assistance laying a solid foundation for your business to build upon will save you time and resources down the line.


Why your flaws just became your biggest asset.

We think this article by - FLAWSOME: Why brands that behave more humanly, including showing their flaws will be awesome. - is totally FLAWSOME! 


"Consumers don't expect brands to be flawless. In fact, consumers will embrace brands that are FLAWSOME*: brands that are still brilliant despite having flaws; even being flawed (and being open about it) can be awesome. Brands that show some empathy, generosity, humility, flexibility, maturity, humor, and (dare we say it) some character and humanity.""

While this article is totally on point, I wouldn't recommend to any of my friends that they go and make a major mistake for the sake of increasing their brand value. That is the opposite of the articles main message. The articles message aligns with Human Activity's founding Principle: "Be whom you are, do what you do. Be Human".

This principle was developed due to the founders aversion to a majority of companies corporate cultures and their overall way of doing business. If we are all human, why act differently than what we are? Based off this article it appears that this is a shared desire as consumer preference is growing in the direction of Human Brands.