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Entries in Consumer Behavior (1)

Thursday
Feb142013

Survival of the give-ist.

It is hard not to be optimistic when starting a company. Most envision the positives that await them just around the corner. It is easy to forget your primary responsibility for your company In the honeymoon stage. Your companies health and vitality. So we see a lot of people who think their idea is so innovative that it will protect their company from turbulence. We find those who quickly exit the honeymoon stage at the opposite end of the spectrum. They dare to consider the climate their business will dwell in and begin to see everything as a threat, question their vision and jump ship! My advice to the first group would be to get a reality check, my advice to the second would be build your confidence and learn to deal with stress.My advice to both parties would be: follow the previous advice based on what category you fall under, read this article ( The Brands That Survive Will Be The Brands That Make Life Better  and see me.

"The most tangible outcome of this is that the Meaningful Brands survey--which spoke to 50,000 consumers in France, Spain, the U.K., Germany, Italy, Mexico, Brazil, Colombia, Chile, Argentina, China, Japan, India, and the U.S.--found that only 20% of the brands they interact with have a positive impact on their lives. And they feel that 70% of brands could disappear entirely without them noticing.

What’s the trick to making a brand meaningful? Focus on outcomes, not outputs. Hauqe states the criteria is simple. "Did this brand make you fitter, wiser, smarter, closer? Did it improve your personal outcomes? Did it improve your community outcomes? Did it pollute the environment? We’re trying to get beyond "did this company make a slightly better product" to the more resonant, meaningful question: Did this brand actually impact your life in a tangible, lasting, and positive way"

Starting your own business can be overwhelming for many reasons. Knowing that you have a solid foundation to build upon will give you peace of mind. I can not stress enough how essential it is to know whom you are and how your existence will benefit society. Doing some soul searching in the begging will save you a lot of heart ache down the line. It will also provide you with the information you need to identify potential opportunities and threats for your business. The blueprint needed to navigate your route to success!

So if you haven't done any soul searching yet, read this article. Take a few minutes after and reflect on your purpose. What exactly are you bringing to the table? How is it specifically different and beneficial to other members of society? Why is your mission different than everyone else in your industry? How will you convey this message to people? Can you identify whom you want to reach with you message? Be specific. Finished answering these questions? Great! Now sit down and answer them again. Cut the fat and be as specific as possible. If you are struggling, it may be worth looking into hiring a company like Human Activity. Gaining assistance laying a solid foundation for your business to build upon will save you time and resources down the line.