Widgy Words

Why your flaws just became your biggest asset.

We think this article by - FLAWSOME: Why brands that behave more humanly, including showing their flaws will be awesome. - is totally FLAWSOME! 


"Consumers don't expect brands to be flawless. In fact, consumers will embrace brands that are FLAWSOME*: brands that are still brilliant despite having flaws; even being flawed (and being open about it) can be awesome. Brands that show some empathy, generosity, humility, flexibility, maturity, humor, and (dare we say it) some character and humanity.""

While this article is totally on point, I wouldn't recommend to any of my friends that they go and make a major mistake for the sake of increasing their brand value. That is the opposite of the articles main message. The articles message aligns with Human Activity's founding Principle: "Be whom you are, do what you do. Be Human".

This principle was developed due to the founders aversion to a majority of companies corporate cultures and their overall way of doing business. If we are all human, why act differently than what we are? Based off this article it appears that this is a shared desire as consumer preference is growing in the direction of Human Brands.

PrintView Printer Friendly Version

EmailEmail Article to Friend

References (3)

References allow you to track sources for this article, as well as articles that were written in response to this article.
  • Response
    Response: Seite speichern
    Why your flaws just became your biggest asset. - Blog - Human Activity
  • Response
    Response: 時計swiss
  • Response
    Response: download this app

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>
« Survival of the give-ist. | Main